The platform is rolling out a fresh option that allows them to cut down on the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company revealed that it currently hosts in excess of 1 billion AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a global rollout. This development comes amid a increase in content created by AI, spurred by recent video-generation tools.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform primarily display content made by AI. A large amount of this content is considered low-quality AI content, a label for substandard, factory-style content that is often nonsensical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, from AI artwork to educational videos, and we want to provide users the power to adjust the amount of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its service labeled as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the platform each day, making AI content a minor percentage of its total content library.
User Control Features
Members will be able to decrease or raise the volume of AI content they see by using the topic control setting in the application and choosing “AI-generated content”. Additional categories that are already be modified under the setting include politics, style, beauty, and dance.
AI Disclosure Rules
Its rules mandate content makers to label “realistic” AI-made content, and it forbids dangerous fake videos of public figures or critical incidents. Any realistic artificial content that is without a tag can be removed under its community policies.
Furthermore, the platform will henceforth attach an artificially created watermark to content created with its built-in AI features, or identified by an collaborative effort for identifying AI-generated material. This step is aimed to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2m AI literacy fund for professionals and groups to produce learning resources about ethical AI use. This program will support educational bodies focused on training computer science.
Platform Protection
The video-sharing app has defended its moderation strategy, during debate over plans to lay off numerous safety staff in the UK. TikTok is set to cut a significant number of roles in its user protection department in London, with labor groups and online safety experts voicing alarm that humans are being replaced by machine-led review.
A senior executive explained that human moderation would still have a role, but automated tools can shield workers by removing the most distressing content ahead of it is viewed by humans. The platform reported a 76% decrease in explicit and harmful content handled by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
